Premium Plus is growing its business in Peru. Metaphorically speaking, that is: we’re planting our very own forest! And we want to make our customers a part of it.

Growing a business doesn’t happen overnight. Just like growing a forest, it takes a lot of time, care and dedication. But if you push through, amazing things can happen. At Premium Plus, we can surely testify to that. 

In 2020, we reached the 500-customer mark with the whole team. A big milestone! So, we wanted to celebrate and thank our customers for their major vote of confidence. We decided to team up with the ecowarriors at Go Forest and plant a tree for every one of our customers. 🌲 

Trees, you say? Yes, trees with impact! Go Forest is a community of business leaders that want to make a positive impact on the planet. And as of now, Premium Plus is part of this great community. By planting trees in regions where they have the highest effect on biodiversity, CO2 capture and local economies, we want to stimulate nature restoration. 

The ultimate goal? To counter global warming. Because as science has pointed out, forest restoration isn’t just one of our climate change solutions. It is overwhelmingly the top one. The potential is – quote-unquote – mind-blowing. That’s right.

And we’re getting there, too. To date, Go Forest has planted a whopping 20.121 trees. And soon enough, we’re going to add another 500 of these beauties and grow our very own forest in the Madre de Dios region of Peru. 

Yes, you heard it, a Premium Plus forest in Peru. Isn’t that just the perfect metaphor for our story? As our forest grows, we’ll grow as a business – one customer, one tree at a time. That’s how we make an impact. 💪

Kurt Pinoy

CEO