Shaping the Future of CX: Insights, Ethics, and Innovation.
About the Event
Zendesk Showcase returns to Munich! Whether you are a long-time customer looking to optimize your processes or a prospective customer searching for the right solution for your CX roadmap, this day is designed for you.
We are proud to announce that Premium Plus is an official sponsor of Showcase Munich. Beyond the high-level keynotes, our partnership brings practical, "boots-on-the-ground" expertise to the stage. Join us at the Design Offices Macherei to see how we turn Zendesk’s innovative tools into real-world success.
🌐 Good to know: The event will be held in German. For selected parts of the program, a translation service in English will be provided.
Meet the Premium Plus Team 🤝
The Premium Plus team will be present in full force throughout the day! Look for us in the expo area and on the Product Stages. We’re bringing:
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Cool Success Stories: Real-world examples of how we’ve helped brands master AI-led CX.
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Expert Consultations: Our team will be available for 1-on-1 chats to help you navigate your 2026 roadmap.
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Live Insights: Catch us during the Partner Spotlight sessions for a deep dive into execution and optimization.
The Agenda 🗓️
12:00 PM | Arrival & Networking Lunch Kick off the day with a warm welcome. Grab a coffee and meet the Zendeskians and the Premium Plus team before we head to the stages.
12:30 PM | Main Stage: Welcome & Keynotes The future of exceptional experiences starts here.
01:30 PM – 05:00 PM | Choose Your Journey
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Main Stage: Customer Spotlights and Ethics Panels with Prof. Dr. Alena Buyx.
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Product Stage I: Continuous technical Deep Dives into the Zendesk platform.
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Product Stage II: Partner & Customer Spotlights. Catch the Premium Plus sessions here for practical AI strategies and success stories.
05:30 PM – 08:00 PM | Networking & Drinks Time to network and toast! Join our CX leaders, the Premium Plus team, and your peers for refreshments and final conversations.
Featured Speakers 🎤
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Tanja Hilpert – VP Central Europe, Zendesk
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Shashi Upadhyay – President, Product, Engineering and AI, Zendesk
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Prof. Dr. med. Alena Buyx – Ethics in Medicine & Health Tech, TUM Munich
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Matthias Göhler – EMEA CTO, Zendesk
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Nora Blum – Psychologist & Entrepreneur
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The Premium Plus Expert Team – Partner Spotlight & Implementation Strategy
Location & Logistics
📍 Design Offices Macherei Weihenstephaner Str. 12, 81673 Munich
Note: Space is strictly limited. Registration via Luma acts as an application; your attendance is officially secured only once you receive our confirmation email.