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Practical guides, frameworks, and tools to improve customer and employee experience.

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Expert perspectives on CX, EX and Zendesk based on real projects and experience.

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Blog overview

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19 December, 20259 min read

CX Trends 2026 explained: A practical guide to the Zendesk report

Working in CX can feel like juggling too many balls at once. New channels keep popping ...
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25 November, 20252 min read

How Zendesk supports your customer service during Black Friday and Christmas

Busy periods like Black Friday and Christmas holidays are a challenge for customer ...
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24 October, 20257 min read

How to use Zendesk reporting and analytics to make better decisions in 2025

Your Zendesk reports look fine, but do they actually help? Be honest. Do your dashboards ...
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25 September, 20255 min read

How to master Zendesk triggers, automations, and email workflows in 2025

Ever felt overwhelmed by Zendesk triggers, automations, or managing endless emails? ...
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01 September, 20257 min read

AI Customer Service Demystified: Your Roadmap to Happier Teams & Customers

Customer and employee service can feel like a game of whack-a-mole. As soon as you solve ...
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22 August, 20255 min read

The Ultimate Guide to Collecting and Analysing Customer Feedback

Knowing your customers' thoughts about your products or services is crucial in today's ...
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01 August, 20259 min read

The Essential 2025 Zendesk Checklist: Your Free Health Check Guide & Expert Zendesk Audit

Ever wondered how much more Zendesk could do for your team? Many organisations set things ...
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31 July, 20257 min read

How to Buy Zendesk: Direct vs Partner – Pricing, Support, and Reseller Benefits

When buying Zendesk, one of the first decisions you face is whether to purchase your ...
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30 July, 202510 min read

How AI in HR Is Transforming Software, Onboarding, and Employee Experience

In this article, we're going to discuss: Why AI in HR Matters Now More Than Ever Three ...
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25 July, 20254 min read

Zendesk AI Summer Survival Guide: How to Keep Cool (and Efficient) with Zendesk AI

Ah, August. That magical time when the majority of your team is out of office and the ...
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15 July, 20257 min read

Better Employee Experience with Zendesk: A Complete Guide

Make your team's work smoother and more enjoyable. Our EX guide shares easy and effective ...
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13 June, 20255 min read

Zendesk Agent Copilot: Helping Your Team Resolve More, Faster

Zendesk exists to help businesses resolve customer issues—quickly, consistently, and at ...
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23 April, 20253 min read

WTH is Zendesk AI?

Let’s face it: with all the AI buzzwords flying around, it can feel like you’re trying to ...
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08 April, 20257 min read

Why You Should Switch from Freshdesk for Superior Service

While Freshdesk is reliable, businesses scaling up often face challenges like limited ...
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02 April, 20255 min read

Customer Experience Journey: Best Practices for Success

When it comes to customer experience journey we've seen a few waves of innovation and ...
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27 February, 20253 min read

What is a Zendesk Partner?

Navigating Zendesk implementation and optimisation can be challenging, but Zendesk ...
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10 February, 20257 min read

AI Agents, advanced and essentials

One of the best ways to improve Customer Experience when it comes to giving good support ...
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01 February, 20243 min read

AI in the workplace: what about EX?

Artificial intelligence has gained a strong foothold in many companies in a short time. ...
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29 July, 20212 min read

Zendesk & Certainly’s conversational AI chatbot platform: a winning team

In the world of e-commerce, chatbots aren’t a stand-alone tool. To get your customer ...
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08 December, 20201 min read

Let it grow: one tree for every Premium Plus customer

Premium Plus is growing its business in Peru. Metaphorically speaking, that is: we’re ...
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ELEVATING THE EXPERIENCE

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