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Hacking for Innovation in AI Agents: Premium Plus Hackathon 2025

At Premium Plus, a Zendesk Premier Partner, we know that real innovation doesn’t happen by accident — it happens when people are given the space to experiment, collaborate, and challenge themselves. That’s why we recently organised our very own AI Hackathon: a friendly internal competition designed to bring colleagues from different teams together to build, test, and showcase something exciting around AI Agents.

The mission?

Build an AI Agent within AI Agent Advanced that highlights the full power of Zendesk’s capabilities in a way that’s practical, easy to use, and ready for customer demos.

Curious to see what an AI Agent Advanced bot looks like in action?

What We Built with AI Agents Advanced

During the AI Hackathon, teams worked on:

  • Advanced conversation flows to highlight Zendesk’s AI capabilities.
  • Demo pitches that clearly showed the value and benefits of their solution.
  • Documentation detailing the product knowledge behind their builds and the design of their conversation flows.

But most importantly, they worked cross-team, improving their skills, sharing ideas, and strengthening Premium Plus’s collective expertise.

This wasn’t just about creating something functional: it was about learning, pushing boundaries, and showing what’s possible when we work together.

How We Judged the Entries

To make sure every entry was judged fairly and thoroughly, we evaluated them across five clear criteria:

  • Usability: How does the AI bot’s flow work? Is it intuitive for non-technical users?
  • Feature Set: How well does the bot showcase the technical capabilities of Zendesk’s AI Agent Advanced?
  • Relevance: How useful is the flow for real demo scenarios? How relatable is it for customers?
  • Sales Pitch: How effectively could the team present and demo their solution?
  • Technical Prowess: How well is the AI Agent actually built under the hood?

Our judging panel, made up of colleagues from Premium Plus and Zendesk reviewed each project carefully before deciding on the winner.

And the Winner Is…

🥁 After some thoughtful judging and a lot of strong entries, we are proud to announce that the winners of our 2025 AI Hackathon are…

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👏👏👏 Congratulations to the team for their excellent work! Their bot was not only fully functional, but also clear, user-friendly, and well-built, demonstrating exactly how an Advanced AI Agent can deliver value in real-world situations.

A Valuable Learning Experience with AI Agents Advanced

While there could only be one winner, the real success of the AI Hackathon was much bigger.

Everyone involved gained:

  • Deeper technical knowledge of Zendesk’s AI capabilities.
  • Hands-on experience in building AI Agents that truly support customer needs.
  • More confidence in pitching and demoing solutions to customers and partners.
  • Stronger connections between teams and colleagues.

At Premium Plus, a Zendesk Premier Partner, we pride ourselves on our expertise, but we also believe in continuously learning and pushing ourselves to stay at the forefront of CX and AI innovation!

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