October 2024

In the retail sector, the integration of AI is not just a trend—it’s a necessity. As a Principal Solutions Specialist at Premium Plus, I’ve seen firsthand how AI, particularly through platforms like Zendesk, is reshaping the way retailers engage with their customers. The rise of technologies like conversational commerce and AI-powered personalisation is pushing the boundaries of what’s possible, making tailored and efficient experiences the new standard.

Collaboration to bring Premium Plus’ award-winning customer experience services to Denmark, Sweden, Norway, Iceland, and Finland.

Let’s face it: with all the AI buzzwords flying around, it can feel like you’re trying to decode a secret language. The rapid pace of technological change can be overwhelming, especially in customer support.