November 2024

At Premium Plus, we believe that sustainability isn’t just a responsibility—it’s an opportunity to make a positive impact. Guided by this philosophy, we’re proud to share how we’ve integrated sustainable practices into our business and continue to grow our commitment to a greener, healthier world.

Zendesk has recently introduced a new pricing model for its AI-driven automated resolutions, impacting how businesses utilize AI agents (formerly Zendesk bots) for customer support. This shift to outcome-based pricing means businesses only pay when AI agents resolve customer issues independently, offering a more value-driven approach.

Voice support is still one of the most powerful channels for delivering a positive customer experience (CX). In an era where digital interactions dominate, a well-handled phone conversation can set your brand apart, offering a personalised, human touch that other channels often lack.