Thomas Verschoren

In the retail sector, the integration of AI is not just a trend—it’s a necessity. As a Principal Solutions Specialist at Premium Plus, I’ve seen firsthand how AI, particularly through platforms like Zendesk, is reshaping the way retailers engage with their customers. The rise of technologies like conversational commerce and AI-powered personalisation is pushing the boundaries of what’s possible, making tailored and efficient experiences the new standard.

Let’s face it: with all the AI buzzwords flying around, it can feel like you’re trying to decode a secret language. The rapid pace of technological change can be overwhelming, especially in customer support.

In the rapidly evolving world of retail, staying ahead of customer expectations is more challenging than ever. Retailers across the EMEA region are navigating a landscape where customer experience (CX) is becoming a key differentiator. Our Principal Solutions Consultant, Thomas Verschoren, highlights some of the most critical CX trends shaping the retail sector in 2024. If you’re in the retail business, here’s what you need to know to stay competitive.

The Zendesk platform offers companies the right tools to support their customers – and employees as well!

Enhance your Zendesk Help Center with our custom themes that are both responsive and customisable. This guide covers everything from design to implementation, providing you with the tools to improve navigation, elevate user experience, and increase customer satisfaction. Perfect for businesses aiming to optimise their support portal’s efficiency and aesthetic appeal!

Zendesk expanded its platform with Custom Objects. These objects allow you to expand the classic ticket-user relationship with additional objects. In this blog post, we tackle how you can make more out of it.

Our Partners from Ultimate launched their annual Customer Service Trends 2024 report last week. You can find it here, so before you continue reading, download the report and take a look! At Premium Plus, we’re Premier partners of both Zendesk and Ultimate and our services and experience make us ideal to help your company get

Want to stay ahead of the curve in customer service? Check out these six trends from the Zendesk 2023 Trends Report, and find out how Premium Plus can help you leverage them.