AI in Retail: Merging Personalisation with Efficient Customer Support
In the retail sector, the integration of AI is not just a trend—it’s a necessity. As a Principal Solutions Specialist at Premium Plus, I’ve seen firsthand how AI, particularly through platforms like Zendesk, is reshaping the way retailers engage with their customers. The rise of technologies like conversational commerce and AI-powered personalisation is pushing the boundaries of what’s possible, making tailored and efficient experiences the new standard.