April 2025

Let’s face it: with all the AI buzzwords flying around, it can feel like you’re trying to decode a secret language. The rapid pace of technological change can be overwhelming, especially in customer support.

While Freshdesk is reliable, businesses scaling up often face challenges like limited integrations, scalability issues, and a complex interface. See why companies are switching.

When it comes to customer experience journey we’ve seen a few waves of innovation and change pass by in the last twenty years. Where the late 90s were still focused on call centers and voice being the primary channel, we’ve moved to email and help centers as the main focus for customer support in the later years.