Blog post

Let’s face it: with all the AI buzzwords flying around, it can feel like you’re trying to decode a secret language. The rapid pace of technological change can be overwhelming, especially in customer support.

While Freshdesk is reliable, businesses scaling up often face challenges like limited integrations, scalability issues, and a complex interface. See why companies are switching.

When it comes to customer experience journey we’ve seen a few waves of innovation and change pass by in the last twenty years. Where the late 90s were still focused on call centers and voice being the primary channel, we’ve moved to email and help centers as the main focus for customer support in the later years.

Navigating Zendesk implementation and optimisation can be challenging, but Zendesk Partners simplify setup with tailored solutions for businesses of all sizes. Discover partner types and how to choose the right one to elevate your customer service.

One of the best ways to improve Customer Experience when it comes to giving good support is offering your customers a way to self-service.

At Premium Plus, we’re kicking off 2025 with an exciting announcement: we have been named Zendesk Excellence Partner of the Year for EMEA! This recognition is a testament to our commitment to helping businesses deliver exceptional customer experiences by leveraging Zendesk’s powerful solutions.

Zendesk’s CX Trends 2025 report shows how AI is shaping the way businesses connect with their customers. Companies using AI are pulling ahead, offering smarter, faster, and more personal service.
In this blog, we’ll break down the key trends from the report. You’ll also find a link to download the full PDF and learn more!

At Premium Plus, the commitment to excellence in both customer and employee experience runs deep. Recently, we sat down with Thomas D’Hoe, our COO, to explore the topic of Employee Services and Experience (EX) through the lens of operations, and how Zendesk plays a very important role in driving this transformation.

At Premium Plus, we believe that sustainability isn’t just a responsibility—it’s an opportunity to make a positive impact. Guided by this philosophy, we’re proud to share how we’ve integrated sustainable practices into our business and continue to grow our commitment to a greener, healthier world.

Zendesk has recently introduced a new pricing model for its AI-driven automated resolutions, impacting how businesses utilize AI agents (formerly Zendesk bots) for customer support. This shift to outcome-based pricing means businesses only pay when AI agents resolve customer issues independently, offering a more value-driven approach.